HR, benefits and insurance for growing companies
People build companies. We build the system behind them.
HR infrastructure, benefits and risk, designed as one system. We read the contracts, run the numbers, and tell you what we'd do in your position. Then we help get it done.
- No obligation
- 30 minutes
- Leave with a direction
- Rippling
- Gusto
- TriNet
- Justworks
- ADP
- Deel
- Paychex
- Insperity
Thinq HR & Insurance Services gives growing companies one place to go for HR, employee benefits, payroll and HRIS, PEO decisions, compliance and business insurance, from the first employee until they build their own HR team.
Answers before you have to ask
What are you trying to figure out?
Type your question or start with one of these. Every answer comes from real client work, with names and numbers changed.
The people side keeps landing on your desk
You're building a great company. Now comes the hard part.
It's rarely one big HR problem. It's a payroll deduction that's wrong, an employee adding a newborn to benefits, a manager with a performance problem, a broker waiting on a decision, a workers' comp renewal, a 401(k) question, a COBRA administrator asking for something.
None of it is unusual on its own. The hard part is that someone inside your company is expected to make all of it work together. Usually that's a founder, CFO, COO or operator who already has a full-time job.
Think of Thinq as the general contractor for your HR operation. You shouldn't have to coordinate every specialist yourself. We learn how your company works, know which carrier, platform or administrator needs to act, and manage the handoffs so nothing falls between them.
What lands on your desk
- An employee adds a newborn to benefits
- A payroll deduction is wrong
- Workers' comp renewal is due
- A manager has a performance problem
- A former employee asks about COBRA
Who actually has to act
- Medical, dental and vision carrier
- Payroll and HRIS platform
- Workers' comp carrier
- Your managers and policies
- COBRA administrator
One request in. The right provider acts. You hear back from one place.
One employer system. Everything connected.
What we take off your desk
We don't sell a prescribed stack of vendors. We service the company. If your current carrier, platform or PEO works, we work with it. If something else fits better, we'll show you why.
HR services
The foundation, the performance structure and the people system that make HR repeatable as you grow.
Explore HR services The rewards layerEmployee benefits
Medical, dental, vision, life, disability and retirement, modeled against your actual employees and managed all year.
Explore employee benefits The risk layerBusiness insurance
Workers' comp, general liability, EPLI, cyber and D&O, matched to how your company actually operates.
Explore business insuranceHow we work
A clear plan, and someone to own it.
We understand what's landing on your desk, recommend what to do first with the trade-offs written out, then carry the decision through every system it touches. Here's what that looks like for a first hire.
Example project map: hiring your first employee
Illustrative. Real timing depends on your states and start date.Why Thinq
Big-company people infrastructure, built for what's next.
We sit where HR, benefits, insurance, PEOs and HR technology meet. That means we see the whole picture and tell you what actually makes sense for your company.
See the whole picture.
A decision in one area changes the others. We connect them before they turn into problems.
Know what comes next.
A clear recommendation with the reasoning and trade-offs written out. If staying put is right, that's the answer.
Get the work done.
Implementation with clear ownership, carried through every carrier, platform and person it affects.

"I watched this industry from the inside. Every provider can do its own job correctly and the company is still left connecting all of them. That's the problem I built Thinq to solve."
I'm Steve Taylor, founder of Thinq HR & Insurance Services. I've spent 15 years across employee benefits, HR, payroll, PEOs and insurance, including roles at Paychex, ADP and TriNet, and the last five running Thinq.
Featured resources
Guides, comparisons and tools for every stage.
Your first hires, in the right order.
A practical checklist for employer setup, the offer, day one and the first 90 days, including where payroll, workers' comp and benefits connect.
ComparisonRippling or Gusto for a company our size?
Start with the workflows and complexity you need to support, then use the same requirements to evaluate both.
CalculatorWhat could your benefits budget look like?
Explore a budget with your own assumptions. Arithmetic for planning, not an insurance quote or a market benchmark.
PlaybookIs your PEO still worth it?
What your PEO costs, what it handles and what you'd own outside it. Then decide whether to stay, renegotiate or leave.
Common questions
Who does Thinq work with?
Companies that have real employer responsibilities but haven't built a complete internal HR function yet, usually from the first employee through roughly 100 employees or more. The person we work with might be a founder, CFO, COO, operator or HR lead. Headcount is a fit signal, not a rule.
Do we have to switch providers to work with Thinq?
No. We work with the carriers, platforms and PEOs you already use when they're a good fit. A change is one possible outcome of a review, never the starting assumption.
Is Thinq a PEO?
No. Thinq is an independent HR, benefits and insurance advisory. We evaluate PEOs and help companies join or leave them, but we never co-employ your people. Your company remains the employer.
How does Thinq get paid?
Depending on the service, Thinq may receive carrier commissions, referral fees, partner compensation or direct client fees. None of those relationships require you to use a specific carrier, platform, PEO or payroll provider. We work with the providers you already use when they fit, and we recommend alternatives when something is a better match on cost, service, administration and the needs of your business.
What happens on a free call?
Thirty minutes by video. Bring what's happening, even if you don't know which service it belongs to. We'll help you sort out what needs attention now, what can wait, what you can keep handling yourself, and whether Thinq is the right help.
Not sure what you need? Good. That's where we come in.
Most companies come to us knowing something isn't working, not knowing which service to buy. We'll help you figure it out first.